- Discover (Riverwoods, IL)
- …test design/execution, and full-funnel measurement strategy development specific to Paid Media activations. You will work closely with internal and ... effective in this role, you should be knowledgeable in paid media activation, learning agenda development and...across Brand marketing teams. + Works through analytics and media agency to provide key performance indicator measurement… more
- General Motors (Lincoln, NE)
- …via audience selection and behavioral engagement. + Deep knowledge of marketing media measurement techniques, including MMM, MTA, unified attribution, ROAS level ... sources. They also have expertise in the economics of media channels (ie, TV, Display, Paid Search,...testing, and various industry measurement media platforms. + Own a strategic… more
- FleishmanHillard (Washington, DC)
- …standard operating procedures, and be a champion for compliance across all client needs + Lead paid media execution. + Ensure all aspects of digital ... an immediate opening for an energetic, motivated, and savvy Paid Media Execution Lead or...Executive or Account Supervisor level) to lead measurement and reporting of integrated paid digital… more
- Walmart (San Bruno, CA)
- …build best-in-class omni-channel measurement products and platforms that deliver campaign measurement at scale. This role will lead the effort in building ... improve your product + You have knowledge in Ad Measurement , Digital Ad Tech Stack and Retail Media...Proven ability to effectively collaborate across the organization and lead by influence + Sound business judgment and ability… more
- Walmart (San Bruno, CA)
- … and reporting platform s to drive measurement at scale and inform media optimization. This role will lead the effort on building platform s (or ... Retail Media Advertising **You'll make an impact by:** + Lead ing product lifecycle from research, requirement definitions, metrics analyses, technical… more
- American Express Global Business Travel (Chicago, IL)
- …strategy that includes identifying target audiences, using buyer personas, and defining/optimizing lead acquisition channels, including Paid Media , Paid ... lead generation & acquisition. + Strong understanding of paid media analytics, CRM systems, and marketing...relationship-building abilities. + Proficiency in data analysis and performance measurement . + Ability to lead , mentor, and… more
- Walmart (San Bruno, CA)
- …massive omni-channel data. Learn more at www.walmartconnect.com **The Role:** As the product marketing lead within the data & measurement team, you will be the ... demonstrated track record of launching category-defining solutions. Experience working on measurement , analytics & insights SaaS products and an understanding of the… more
- Citizens (Columbus, OH)
- …and maintain a suite of analytics solutions related to our digital media efforts including attribution, measurement , experimental testing, budget optimization, ... scenario planning and forecasting. As the Digital Media Analytics Lead , you will partner with...data feeds with agencies, manage and QA data for paid and owned digital media , and develop/maintain… more
- Chick-fil-A (Atlanta, GA)
- …Team, overseeing the day-to-day execution of all paid national and market level media investments. The Sr. Project Lead supports both the national and market ... Investment Execution & Optimization + Campaign Management + Media Measurement + Data & Ad Tech...Execution & OptimizationResponsible for managing the execution of all paid media investment including continuous optimization. +… more
- General Motors (Trenton, NJ)
- **Job Description** **The Role** The Sr. Product Manger Measurement Science will lead implementation of continuous improvement of Marketing Mix Models (MMM), ... ROAS level analysis. This individual has technical expertise in measurement methods, media mix modeling and statistical...is based on what a successful applicant might be paid in accordance with applicable state laws. The compensation… more